Deep thinking
Our blog is dedicated to bringing you the latest news and insight from Deep Green and the sustainable data centre industry.

What’s in the black box? Demystifying your data centre neighbour
What is a UK data centre? We explain how they work, what benefits they offer communities, and answer FAQs about having a data centre as a neighbour.

How to choose a sustainable Manchester data centre: the ultimate guide
Need a sustainable Manchester data centre for HPC? Here’s how to evaluate sustainability metrics, social impact, cost, and efficiency to make the best choice.

Visual inference in 2026: Why AI that ‘sees’ like humans will take off this year
Visual inference is set to take off in 2026. Discover the ideal infrastructure for inference workloads, from on-prem UK data centres to colocation providers.

The CFO’s guide to sustainable AI: why colocation beats cloud and on-prem on cost
Need sustainable compute for your enterprise’s AI workload? Here’s how colocation solutions, cloud, and on-prem shape up on cost and sustainability.

The US: A land of opportunity for data centres with heat reuse
The US leads the data centre market, but faces grid constraints and community protests. Could data centres with heat reuse hold the key to sustainable growth?

Is our Manchester data centre the best fit for your colocation strategy?
Considering colocation? Discover how our Manchester data centre can help enterprises lower costs, reduce emissions, and make lasting community impact.

How prawns, AI and heat can rewrite urban ecology
Dr Andrew Whiston talks us through reusing data centre heat to grow shrimps

Can UK data centres heat communities? The blueprint for green urban ecologies.
From compute to prawns: discover how UK data centres reuse heat to power urban ecologies in local communities.

Data centre PUE explained: How to cut costs with energy-efficient colocation
Confused by data centre PUE? Discover how energy-efficient colocation can slash costs and reduce emissions for your enterprise.

How to reduce emissions with HPC colocation: A checklist for smart CSOs
CSOs: Choose HPC colocation that transforms your ESG story and reduces scope 1-4 emissions. Wondering how? Here’s our crucial checklist.

Deep Green’s colocation solutions: How fast can we deploy for UK enterprises?
Discover just how fast Deep Green can deploy its colocation solutions, helping UK enterprises scale high-performance compute at speed.

How to choose the perfect colocation data centre as a UK Enterprise
As a CTO at a UK enterprise, you’ll have a lot of big decisions to make; choosing a colocation data centre for your high-performance computing needs is one of them.

Urban ecologies - How we use nature's blueprint for data centre sustainability
How do we shift from siloed systems to sustainable ecologies? Nature has the answer.

At the height of Summer does heat recapture take a holiday?
This is the most popular question we get asked. Here's the answer.

How a swimming pool becomes a lighthouse
Our next data centre - DG01 - is ready to host clients. This is why it matters.

Diving into the maths of a Deep Green data centre
The carbon and cost savings, and societal benefit, of a 4MW data centre with heat reuse.

How to use robots to save the world
This blog is an edited transcript of Mark’s recent presentation by the same name. There is a link at the bottom of this blog to the video version.

Wasting heat is a wasted opportunity
Why we build data centres in a better way, for everyone.

The climate emergency and the trillion dollar cluster – part 2
The continued exploration into the building of the so-called Trillion Dollar Cluster.

The climate emergency and the trillion dollar cluster – part 1
In this blog, Mark Bjornsgaard outlines how the Trillion Dollar Cluster would be built, in a decentralised manner, and how heat reuse from the servers could be used to bring populations onboard with the idea, hastening the electrification of heat in our society - a key wicked problem to be solved in the energy transition.
